Document Type : Original Article
Authors
1 Professor, Public Administration Department., Allameh Tabataba'i University, Tehran, Iran.
2 PhD in Public Administration, Allameh Tabataba'i University, Tehran, Iran
Abstract
Human development inequalities are one of the main obstacles in today's societies on the path to providing public benefits and achieving social justice. These inequalities are mainly the result of the lack of equal opportunities in acquiring basic capabilities in the fields of education, health, and income for all members of society. The importance of these inequalities is that their expansion will increase poverty, weaken internal cohesion, and ultimately lead to the formation of dissatisfaction and social tensions. In the meantime, despite the extensive developments in the media field, mass media, especially radio and television, still have a great capacity to provide public benefits by providing appropriate content to create basic capabilities and reduce human inequalities. The present study aimed to identify the media mechanisms of the IRIB to reduce human development inequalities in Iran. The approach of this research was qualitative and was conducted using the method of Constructivist grounded theory. The research community consisted of academic and executive experts in the fields of media and public administration who also had sufficient knowledge of development issues. The sampling method in this study was theoretical sampling and semi-structured interviews were used to collect data. The findings of this study identified five mechanisms of trust-building, message production management, message distribution management, organizational resource management, and strengthening institutional cooperation as the main mechanisms of the IRIB to reduce human development inequalities in Iran.
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