Document Type : Original Article
Authors
1 employee
2 Department of Public Administration, Allameh Tabataba’i University, Tehran, Iran
Abstract
Amid intensifying competition for talent attraction and retention, employer branding has emerged as a strategic pillar of human resource management. This study aims to develop a conceptual framework for employer branding with a human-resilience orientation in pharmaceutical organizations. A qualitative systematic review was conducted following the PRISMA framework. Relevant studies were retrieved from major academic databases, and after screening and eligibility assessment, 31 peer-reviewed articles published between 2010 and 2024 were selected for analysis. Data were examined using inductive thematic analysis based on Braun and Clarke’s six-phase guideline. Coding, theme integration, and refinement were carried out manually through iterative engagement with the extracted findings.The results revealed that the final themes are organized into three conceptual levels: the foundational level, comprising organizational identity and brand culture and trust, psychological safety, and relationship quality; the intermediate level, consisting of employer brand attractiveness and value proposition, employee participation and positive behavioral outcomes, and motivation, rewards, and retention; and the final level, which encompasses employee health, well-being, and work–life balance. Together, these levels shape a thematic structure that links the cultural, motivational, and well-being-oriented dimensions of a resilient employer brand.The proposed framework demonstrates that human-centered employer branding practices can enhance workforce resilience and performance sustainability by reinforcing key psychological resources—including self-efficacy, optimism, and perceived organizational support—particularly within sensitive and highly regulated environments such as the pharmaceutical industry.
)